If you’re a local business owner aiming to boost your visibility in Google Search and Maps, setting up a Google Business Profile is essential. This free tool helps potential customers find you, view your services, and read reviews. Here’s how to get started:
Step 1: Visit the Google Business Profile Manager
Go to google.com/business and click on “Manage now.” Sign in with your Google account or create one if you haven’t already.White Peak Digital+1Dalton Luka+1
Step 2: Enter Your Business Name
Type in your business name. If it doesn’t appear in the dropdown, select “Add your business to Google.”Log in or sign up to view+2Google Help+2Google Business+2Dalton Luka+1Google Help+1
Step 3: Choose Your Business Category
Select the category that best fits your business. This helps Google show your business for relevant searches.
Step 4: Add Your Location
If you have a physical storefront, enter your address. For service-area businesses, you can specify the areas you serve without displaying a physical address.Constant Contact
Step 5: Input Contact Details
Provide your business phone number and website URL so customers can reach you easily.
Step 6: Verify Your Business
Google will ask you to verify your business, typically via mail, phone, or email. Follow the instructions provided to complete verification.AP News+1White Peak Digital+1
Step 7: Optimize Your Profile
Once verified, enhance your profile by adding:
- High-quality photos of your business
- Operating hours
- Detailed business description
- Regular posts about offers or updatesBuffer
An optimized Google Business Profile increases your chances of appearing in local search results and attracting more customers.